octubre 18, 2008 a las 2:13 am #165
José Navarro SánchezJefe de claves
Exacto. Este artículo sobre optimización para motores de búsqueda te esta diciendo que no envies tu sitio web a ningún motor de búsqueda. Ni a google, ni a Inktomi, ni a AltaVista. ¿Suena un poco extraño? Sigue leyendo.
Enviar tu sitio web a todos los motores de búsqueda es un proceso increiblemente largo. Hay cientos y cientos de ellos. Seguro que has oido hablar de empresas que enviarán tu sitio web a 1000 motores de búsqueda.
Los profesionales de la optimización para motores de búsqueda saben que la inmensa mayoria de esos motores de búsqueda se utilizan muy poco y van a mandarte poquísimo tráfico. De hecho, sólo unos cuantos motores de búsqueda conducen el tráfico de motores de búsqueda a sitios web.
Algunos de los motores de búsqueda más importantes (más del 90% del tráfico):
Please note that the new MSN search engine will roll out at the end of 2004 and will be very important.
Don’t submit to these search engines
“But there’s only six of them – why on earth not!?” Well, aside from saving time and a bit of money (some require a submission fee), quite simply there’s no need. Allow me to explain…
Search engines crawl the web every few weeks (or months) looking for websites to index. Here’s how it works:
* Search engines start at one website with a large number of outbound links (usually a directory)
* They follow every link they come across, indexing each page they arrive at
* Once a page has been indexed they follow all the links from that page
* And so on until there are no more links to follow
Unless today is your very first day on the Internet, you might have heard that inbound links into a website are extremely important in establishing its search engine ranking. If a search engine can’t find you by itself through crawling the web, then your website doesn’t have any inbound links. If so, you’ll never achieve a decent search engine ranking so what’s the point in registering?
Getting incoming links quickly
So, how do you get incoming links? Well, this is a vast topic which I won’t be discussing now, but if you want to get a few good links quickly then there is a solution: web directories. If your website is listed in the Yahoo! directory12 (not the same as Yahoo! search) and the Open Directory13 (which Google uses) all the search engines should find you within two to three months.
There are plenty of other directories you should get listed in too. Global, local and industry-specific directories abound on the Internet. To find them run a search for ‘web directory’ on your favourite search engine. The directories that come up highest in the search rankings will probably generate the most traffic. You can also check these directories of directories:
* Open Directory’s directory of web directories14
* Search engine colossus15
* Best Free Directories16
* Internet search engine database17
* Business Directory 18
Another even quicker solution is webmaster forums. Search engines love forums because they include so much fresh content. Most have an area where you’re allowed to enter your URL to get feedback from other webmasters. Find some forums19, sign up, and get posting!
To find out more about building up links to your website please read the article, Build up links to your website20.
A quick fix
It can take a couple of months to get listed in some web directories. If you can’t wait that long then it might be worth submitting your site into a paid program and «artificially» boosting your rankings. Again, this is a whole new topic so please feel free to read more about the paid submission options21.
Long term strategy
Search engine optimisation is a long term strategy. You’ll be successful if you:
* Structure your pages correctly by positioning your keywords in effective places22
* Build a great site with unique content that other websites will want to link to
Register with as many web directories as possible and then concentrate your efforts on these two things. Within a few months you’ll start to see success.
This article was written by Trenton Moss. Trenton’s crazy about web usability and accessibility – so crazy that he founded Webcredible, an industry-leading user experience consultancy23, helping to make the Internet a better place for everyone. He’s very good at running CSS training24 and spends much of his time working on the world’s most accessible CMS25.
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